News
Kryptonite® Expands Global Offering to Lights with New Street Light Series

Canton, MA, USA (Aug 8, 2016) – Kryptonite®, a brand of Allegion and producer of high-quality chains, cables, u-locks and flexible security systems for the bicycle market, today announces the expansion into the lights category with the introduction of the new Street Light Series. This complete line of USB rechargeable bicycle lights will be available by the end of August in the U.S. exclusively through Hawley.

“It’s an exciting time as we begin our expansion into the lights category,” said Nick Watkin, Kryptonite general manager. “We are thrilled to now offer additional peace of mind to customers who have trusted us for more than 40 years with keeping their bikes secure. From our experience within the security category, we are well positioned to become a leader within the lights category as we remain focused on a rider’s primary safety and security needs.”

The new Street Light Series includes 5 models with multiple configurations of high quality lights which offer a wide variety of functions that provide optimal usage for riders. All of the new Kryptonite models share some common features including their compact size, good performance and lumen power at a great value to a rider, all include a front, rear, and set option, all are USB rechargeable, and all are backed by a 2 year limited warranty.

“We certainly believe we have increased value to riders and to our dealers by this extension into a 2nd must have accessory category,” said Watkin. “Our brand is proven and trusted as a leader in the North American market as both riders and dealers expect quality products with great services at a competitive price from us. Our extension into lights comes at a key time as more of our dealers look to maximize efficiencies with both ordering and inventory control process.”

“With lights being a new category for us, we wanted to focus our initial strategy around working with one of the top tier distributors,” said Eric Anastasia, Kryptonite Sales Leader, North America. “Hawley is a strong distributor and we are looking forward to working closely with their entire team to ensure the success of the launch of this new category for Kryptonite.”

“We at Hawley are incredibly excited at this exclusive opportunity,” said Jim Bryan-Kanda, Hawley-Lambert Product Management, U.S. Team Lead. “Knowing Kryptonite’s heritage within the IBD, their strong history within the U.S. lock category and the ease in which they do business made the decision easy. Couple this with the fact that safety and security are two of the most stable categories on a dealer’s wall makes this a great opportunity for all.”

For more information or to check out the new Street Light Series visitKryptonite at Eurobike – Stand A4-200C or Interbike – Booth #13260. You can also check out the new lights later this month at www.kryptonitelock.com.