Marin Mountain Bikes Inc. and Hawley-Lambert have signed a sales partnership where Hawley-Lambert will be representing the Marin brand for all IBD sales in the US, effective immediately. Marin is the latest addition to Hawley-Lambert’s lineup of vital brands, and Marin will continue to stock their bicycles at their Southern California and New Jersey warehouses.
The partnership will give Marin access to a world-class rep force with national coverage, along with excellent management, forecasting, and recruitment skills. Hawley-Lambert now has access to Marin’s critically acclaimed lineup of mountain, pavement, and kid’s bikes, complementing the core brands that they already distribute. As part of the transition, three current Marin reps will continue to sell the brand in their Pacific Northwest, upper Midwest and Southwest territories.
“The growth we have experienced at Marin has been explosive, which has created pressure on our team to keep pace,” says Matt VanEnkevort, CEO of Marin Mountain Bikes. “Having Hawley-Lambert as a sales partner will bring us together with a larger sales group supported by strong internal management. Their ability to provide data analytics will help us manage our growth more effectively, while their market reach will give us a much broader potential audience for the award-winning bikes we produce, and the forecasting support we need to supply it. We sincerely thank the independent and factory reps that carried us this far but believe Hawley-Lambert to be the partner need to help us shift to a higher gear.”
“I couldn’t be more excited about the unique partnership we have formed with Marin,” says Pat McGinnis, Vice President of Commercial for Hawley-Lambert. “The opportunity for us to represent an iconic brand from the cycling mecca where mountain biking was born 30 plus years ago is fantastic. I think this type of partnership fits the evolving market and leverages the strengths of our companies. This will have a tremendous value for our customers and us. I’m really looking forward to growing the Marin brand together.”
Marin Bikes, founded in 1986, believes that life is better with bikes. We are dedicated to improving the lives of our customers with fun, high caliber bicycles, which provide years of enjoyment. We operate a business based on passion, fueled by hard work, and fulfilled by the satisfaction of bringing the joy of cycling to our riders. Learn more about Marin’s critically-acclaimed models at marinbikes.com.