News
Lambert adds Deity to its portfolio

Lévis, (QC), Lexington (SC), August 22, 2016 – Lambert announced today that it is extending its product portfolio with the addition of Deity. Products will be available in November.

“We are excited to be able to offer Deity to our dealers in the US and Canada. They are bringing innovation, quality, and a rider-informed edge that separates them from the competition. We will see first shipments hitting warehouses this fall,” said Brian Kiggins, Product Manager at Hawley-Lambert.

Sadie Davies, co-owner of Deity added: “Everyone here with Deity are incredibly excited to announce our new partnership with Hawley-Lambert to expand our reach across North America and to finally bring Deity into Canada in a very big way! With coordinated efforts across the globe we are positioning Deity for a massive International Expansion and are selectively establishing relations with only the top distributors. It is clear that Deity has a very unique voice and style that our customers love. Hawley-Lambert understands this and we are stepping things up together to extend our exceptional level of customer support, product availability and dealer appreciation across North America to only the best IBD’s!”

Dealers will be able to see a preview of Deity 2017 products during Interbike at booth #7049.

About Deity
Armored against the corporate mentality, Deity is a 100% rider owned, operated, designed, and funded company built by riders for riders. Deity covers the needs of today’s multi-dimensional mountain bikers. Its vast, lightweight premiere product line is rider-tested for AM, Trail, Enduro, Downhill and Park riders. Deity has a long-standing reputation for customer service, making them one of the top companies that you can believe in. www.deitycomponents.com