DISCOVER THE HUMAN SIDE OF THE BICYCLE BUSINESS
We work every day to equip your business for its best ride
PASSIONATE PEOPLE
Passion and purpose. That is what drives each member of our team to deliver stellar brand and customer experiences for IBDs.
INNOVATIVE SOLUTIONS
Leveraging the power and potential of the latest technologies, we develop world-class web solutions and are committed to making the lives of our dealers easier.
BRAND ENGAGEMENT
We are brand builders—the solid link between the world’s best cycling brands and the dealers we serve. Our ultimate goal is to get the right products in the hands of the right riders.
LATEST NEWS
HLC names Pat McGinnis president
Pat McGinnis, currently VP Commercial, is becoming the new President, effective April 8.
Read more
Sena joins forces with HLC for North American representation
Sena Technologies, Inc. is proud to have their state-of-the-art technology represented in North America by HLC.
Read more
See All Articles
LATEST VIDEOS
LOOK X-TRACK RACE
New MTB pedals lineup! In stock in January
Watch Now
Shimano DURA-ACE Di2 tested by the media
The world's cycling media were among the first to test the new DURA-ACE Di2 in Calpe, Spain. Watch how the new components cope when the weather turns epically bad!
Watch Now
GORE BIKE WEAR®: GORE-TEX® SHAKEDRY™ collection for cycling and running.
GORE BIKE WEAR® is introducing the broadest and most innovative GORE-TEX® SHAKEDRY™ collection. They are the lightest and most breathable GORE-TEX® products available.
Watch Now
Garmin vívofit 3: Switch Up How You Move
See what you can do with your vívofit® 3, the activity tracker that automatically detects activity with Garmin Move IQ™, counts steps and monitors your sleep.
Watch Now